There are two types of SEO: on-page and off-page SEO.
On-Page SEO focuses on the overall structure of the website, including design, content, meta tags, and functionality. It pertains to the preparedness of the website before off-page SEO is implemented.
Off-Page SEO is the opposite, dealing with online connections, popularity, and representation. To establish good off-page SEO, you need to build positive relationships with other websites, leverage social media platforms, and use advertising. The key is to stay competitive and ethical.
Technical SEO refers to an allowed strategy that complies with search engine requirements. Google constantly evolves its SEO requirements, and you need to meet qualifications before your website gets crawled. Technical SEO is a more complex technique done in an ethical way.
A well-refined website that follows the rules of technical SEO often lands a good spot on search engines. Building and optimizing are the foundations of technical SEO. Creativity and cleanliness are crucial.
Technical SEO Checklist:
- Site Architecture/Design and Structure
- Website Speed
- Visually Smart - High-quality images and proper tagging
- Avoid Broken Links - No 404 error pages
- Caches
- Mobile-Friendly
- HTTPS
- URL - Should be readable and avoid using numbers or special characters.
