SEO an Ongoing Campaign

 

Businesses should initiate the use of SEO to drive relevant and organic traffic. SEO is mistakenly considered as a one-time strategy to boost online rankings. Too often, businesses believe that running a single SEO campaign will ensure a consistent top ranking. However, companies overlook the fact that to stay competitive, a continuous SEO campaign with an effective strategy is essential.

When you pause your SEO campaign, you will notice that your keyword phrase, once ranking No. 1 on Google search results, may no longer hold that position. Why? Simply because the competition is fierce, and most businesses target well-established keywords and phrases, doing whatever it takes to claim the first spot.

Here are reasons why your website may not be fully SEO-ready:

1. SEO Page Title: Should be keyword-focused.

2. Page URLs: It is advised that Page URLs be short and, if possible, reflect the title of your page.

3. Creative Content: Always take the time to create good, relevant content that represents your business.

4. Broken Links: Avoid broken links, as they are detrimental to SEO and frustrating for your visitors.

5. Well-Designed Pages: Avoid monotony; be creative and make your webpages inviting to all guests.

Without much effort, websites that practice ethical SEO and adhere to SEO rules and guidelines often rank faster and better. It is not about the volume; it is always about the quality and functionality of your website and SEO strategy that helps you achieve the top spot.

Technical SEO

There are two types of SEO: on-page and off-page SEO.

On-Page SEO focuses on the overall structure of the website, including design, content, meta tags, and functionality. It pertains to the preparedness of the website before off-page SEO is implemented.

Off-Page SEO is the opposite, dealing with online connections, popularity, and representation. To establish good off-page SEO, you need to build positive relationships with other websites, leverage social media platforms, and use advertising. The key is to stay competitive and ethical.

Technical SEO refers to an allowed strategy that complies with search engine requirements. Google constantly evolves its SEO requirements, and you need to meet qualifications before your website gets crawled. Technical SEO is a more complex technique done in an ethical way.

A well-refined website that follows the rules of technical SEO often lands a good spot on search engines. Building and optimizing are the foundations of technical SEO. Creativity and cleanliness are crucial.

Technical SEO Checklist:

1. Site Architecture/Design and Structure
2. Website Speed
3. Visually Smart - High-quality images and proper tagging
4. Avoid Broken Links - No 404 error pages
5. Caches
6. Mobile-Friendly
7. HTTPS
8. URL - Should be readable and avoid using numbers or special characters.