On-site SEO is a preparatory strategy for your website before it goes to market. You need to refine the overall structure of your website, encompassing details, content, design, and tags.
Similar to other SEO strategies, there are rules and techniques to follow. Therefore, you can't simply stuff all the keywords and tags you want. If done incorrectly, it might harm your rankings and result in penalties from search engines.
On-site SEO includes:
- Well-built web pages
- Relevant content
- Meta tags
- Meta description
- Title
- Keywords
- Limited inbound links
Ensuring a well-optimized on-site SEO sets a solid foundation for your website's visibility and performance in search engine results.
Off-site SEO is an ongoing strategy that requires a long-term plan for your campaigns. It often focuses on backlinks, reviews, social media, and advertising.
Creating backlinks is not an easy task; it should be done in an ethical SEO way. Avoid spam links and paid mass backlinks. It's best to create backlinks from relevant websites with high authority.
The use of social media for driving traffic and obtaining high-quality backlinks is currently the easiest. Many social media platforms allow you to create backlinks for your website.
Blogging is also a good way to create backlinks and serves as an effective strategy for promoting your website.
Advertising is one of the paid marketing strategies where your website is promoted on different platforms, and you are billed for the number of clicks and impressions.
