SEO (Search Engine Optimization) yields the highest ROI when it comes to e-commerce marketing campaigns. However, online shops and other selling platforms often allocate minimal effort to Search Engine Marketing.
Many campaigns predominantly focus on Social Media Marketing and Paid Advertising.
The biggest mistake in E-commerce Marketing is the exclusive emphasis on paid advertising and social media. In reality, the fastest way to drive traffic and sales is to rank for every targeted keyword. SEO has a longer-lasting impact and costs less when executed correctly.
It doesn't only promote a specific product but the entire shopping website.
E-commerce is a broad niche to market, and you will need to focus on various keywords. It is crucial to know your objectives and the type of traffic you are seeking.
While finding a targeted audience may not be easy, once you have them visiting your online shop, converting them into potential customers and sales becomes more manageable.
