Google Ads is an advertising platform by Google that enables businesses, websites, and products to advertise on the Google Search Engine and affiliated websites.
It serves as a means of promoting your business to all Google users, appearing in Google search engine results, and also on websites that are part of the Google Adsense program.
Websites with Google Adsense allocate a dedicated section where Google Ads can be displayed.
While Google is the largest and most widely used search engine, Google Ads is not confined to search engine results. Google, being an internet giant, owns top-grossing websites and applications.
Google provides domain hosting, a blogging platform, social media, and mobile apps. This substantiates that advertising with Google extends far beyond search engine results.
To get started, all you have to do is fund your Google AdWords account, create a campaign, and activate it. However, there are specific rules and guidelines to follow to ensure a successful advertising campaign.
Google provides a tutorial or a step-by-step guide on how to start advertising with them. It begins with selecting the targeted keywords you want to use, offering a keyword suggestion tool. Moreover, you'll receive an overview of your potential spending, including prices per click and impression rates.
Google assists you with nearly everything you need for your campaign. All you have to do is set up your website, ensuring it is SEO-friendly and all pages are functional.
